Julie Schoen and Family

Hello! My name is Julie and I’m a copywriter + storyteller + yoga teacher based in the beautiful desert foothills of New Mexico.

How I Began

Since 2012, I’ve been creating and selling digital businesses along with the help of my entrepreneurial husband. I am the founder and owner of Buzzy Blogs, a professional blog content writing company for boutique and niche businesses around the world.

Along the way I’ve learned how to write effective copy and brand stories, the kind that not only engages audiences, but that also fascinates them, which is the key to any company’s lasting success. I’ve studied, tested and gotten my feet wet not just with my own personal brands, but with some of the biggest companies, coolest brands, and most inspiring people in the world.

I’ve also authored and published over 70 books, which is, yes, crazy.

A testament to my natural inclination to write prolifically, I spend most of my working days doing just that. And, when I’m not writing, I’m reading, poring over books that range from titles by Sally Hogshead, Gary Vaynerchuk, and Freud to Yogi Bhajan, Guru Jagat, and Joseph Campbell. (And when I’m not writing or reading, I’m playing Power Rangers and peekaboo with my kids, baking bread in my wood-fired oven, or hiking somewhere steep with my dogs.)

I’m a big believer in energy and I know that the energy of words, whether written or spoken, is one of the most powerful tools we have.

My Mantra

As a mother of three young children and a devoted yoga and meditation student, I have recently found myself in the crux of an internal debate: Can you market in a way that is morally conscious? (The answer is, yes, but you have to be blissfully aware of literally everything, from the hidden meaning of words to social context and psychology.)

I’ve seen both the fascinating, beautiful world of copy and marketing thanks to mentors like Laura Belgray and Sally Hogshead, but I’ve also seen the shady, underbelly side, the dark parts that are filled with greed, not-so-pleasant back-scratching, and straight up lies that are designed to make you drink the Kool-Aid. And, yes, I’ve drank the Kool-Aid myself, falling for nasty marketing tricks and taking part in overt manipulation in order to make myself money.

But, give it any amount of time in your body and that shit will make you sick.

I’m a big believer in energy and I know that the energy of words, whether written or spoken, is one of the most powerful tools we have. That’s why today, I choose to only work with brands and companies that really care about their business and their customers. They are the type of soulful businesses that aren’t just here for six months, but the kind that have real, passionate purpose, long-term vision, and a desire to give back to the world. Naturally fascinating, I help these businesses become even more so by strategically planning every word they share, whether in the form of landing pages or about stories or eBooks.

My clients say that I’m a wordsmith, story-telling maven, and an intuitive mind-reader. Guided by my affinity for all things spiritual, optimistic, beautiful, and tasty, I have traveled the world and have learned to love rich textures and the sound of the spoken word. Writing for me is, and always will be, an outpouring of creativity. I invest myself in each word I write and often find myself searching out adventures just for the experience, something that I’m bound to bring to my next project.

A Bit of My Background

Officially I have my undergraduate degrees in Spanish and Secondary Education and my MFA in Creative Non-Fiction Writing. I am an explorer (and a Gemini) who always needs to have several projects going at once. I’ve learned to love all of the different hats I wear – I’m collecting them like the vintage clothes in my closet.

Professionally I have worked with small businesses and large corporations. My projects have taken me from the newsletters of some of the country’s top yoga instructors to website content for Gaia.com and the about pages for new Fisher Price products and wine brands. I have written email sequences and product descriptions for multi-million dollar FBA businesses on Amazon and have composed hundreds of landing pages and sales letters for the top entrepreneurs in the country. My writing has been featured in the marketing for international wellness retreats, including several of my own, as well as yoga festivals, teacher trainings, and workshops around the globe.

I get to know each of my clients personally before working with them in order to make sure we’re a good fit. To introduce yourself and your project, schedule a call with me today!

Xo
Julie